Privacy Policy

Last Updated: April 7, 2026

IYI WEAR ("we," "our," or "us") operates the website www.iyiwear.com (the "Site"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or make a purchase from us.

Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

1. Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Create an account on our Site
  • Make a purchase or place an order
  • Sign up for our email newsletter
  • Contact us via email, social media, or our contact form
  • Participate in promotions, surveys, or contests
  • Leave product reviews or comments

This information may include:

  • Identity Information: First name, last name, username, or similar identifier
  • Contact Information: Shipping address, billing address, email address, and phone number
  • Payment Information: Credit card number, debit card number, billing details, and order history. We do not store full credit card numbers — payment processing is handled securely by third-party payment processors
  • Account Information: Username, password, account preferences, and wish list items
  • Profile Information: Birthday, gender, style preferences, and other information you choose to share

1.2 Information Collected Automatically

When you access our Site, we automatically collect certain information about your device and your interaction with our Site, including:

  • Device Information: Web browser version, IP address, time zone, cookie information, operating system, device type (desktop/mobile/tablet), and device identifiers
  • Usage Information: Pages viewed, products browsed, links clicked, time spent on pages, referring/exit pages, search terms used, and navigation patterns on our Site
  • Transaction Information: Order number, purchase date, items purchased, payment method (type only, not full card details), and transaction amount

1.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect and track information about your activity on our Site. See our Cookie Policy section below for details.

2. How We Use Your Information

We use the information we collect for the following purposes:

Purpose Details
Order Fulfillment Processing payments, fulfilling orders, sending order confirmations and shipping notifications
Account Management Creating and managing your account, maintaining purchase history, processing returns and exchanges
Communication Sending transactional emails, responding to inquiries, providing customer support
Marketing Sending promotional emails, displaying targeted advertisements, personalizing your experience
Site Improvement Analyzing Site usage, testing features, improving products and services, troubleshooting issues
Security & Fraud Prevention Detecting and preventing fraud, screening for potentially problematic orders, ensuring Site security
Legal Compliance Complying with applicable laws, regulations, and legal requests
Business Operations Conducting analytics, measuring advertising effectiveness, managing business operations

3. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of third parties:

3.1 Service Providers

We share information with trusted third-party service providers who help us operate our Site and business:

  • Shopify: Our ecommerce platform. Shopify processes and stores your order, payment, and account data. For details on how Shopify handles your data, see Shopify's Privacy Policy.
  • Payment Processors: We use secure payment processing services (such as Shopify Payments, Stripe, PayPal, Apple Pay, or Google Pay) to process transactions. These providers collect and process payment information in accordance with their own privacy policies.
  • Klaviyo: Our email marketing platform. Klaviyo processes your email address, name, and purchase history to send you marketing communications and personalized emails. For details, see Klaviyo's Privacy Policy.
  • Shipping Carriers: Shipping addresses and contact information are shared with carriers (such as USPS, UPS, FedEx, or DHL) to deliver your order.
  • Google Analytics: We use Google Analytics to analyze Site traffic and usage patterns. Google Analytics collects data via cookies and may share aggregated data with other Google services. For details, see Google's Privacy Policy.
  • Meta Pixel: We use the Meta (Facebook) Pixel to measure advertising effectiveness, build targeted audiences, and deliver personalized ads on Meta platforms. For details, see Meta's Data Policy.

3.2 Legal & Business Requirements

We may disclose your information if required to do so by law, court order, or government authority, or to:

  • Protect the rights, property, or safety of IYI WEAR, our customers, or others
  • Enforce our Terms of Service
  • Detect or prevent fraud
  • Pursue available remedies or limit damages
  • Facilitate a business transaction (merger, acquisition, sale of assets) — in such cases, your information would be transferred as a business asset subject to this Privacy Policy

3.3 With Your Consent

We may share your information with third parties when you give us explicit consent to do so.

4. Cookie Policy

4.1 What Are Cookies?

Cookies are small data files placed on your device when you visit our Site. They help us provide and improve our services, remember your preferences, and deliver personalized experiences.

4.2 Types of Cookies We Use

Cookie Type Purpose Can You Opt Out?
Strictly Necessary Required for the Site to function (e.g., shopping cart, secure checkout, fraud prevention) No — these are essential
Performance & Analytics Help us understand how visitors interact with the Site (e.g., pages visited, error rates) — used via Google Analytics Yes — via cookie consent banner
Functional Remember your preferences (e.g., language, region, currency) Yes — via cookie consent banner
Advertising & Targeting Used to deliver relevant ads on our Site and across the web (e.g., Meta Pixel, retargeting cookies) Yes — via cookie consent banner or your device settings

4.3 Third-Party Cookies

Some cookies are placed by third-party services that appear on our Site. We do not control these cookies. Third-party providers include:

  • Google Analytics
  • Meta (Facebook) Pixel
  • Shopify (analytics cookies)
  • Klaviyo (newsletter tracking)

4.4 Managing Your Cookie Preferences

You can manage your cookie preferences in the following ways:

  • Cookie Consent Banner: When you first visit our Site, you will be presented with a cookie consent banner where you can accept or decline non-essential cookies.
  • Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically set your browser to notify you when you receive a cookie, block all cookies, or delete existing cookies. Note that blocking cookies may affect Site functionality.
  • Opt-Out Tools: You can opt out of targeted advertising through the following industry tools:
  • Digital Advertising Alliance: www.aboutads.info/choices
  • Network Advertising Initiative: www.networkadvertising.org/choices

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law:

  • Order Information: Retained for a minimum of 7 years for tax, accounting, and legal compliance purposes
  • Account Information: Retained for as long as your account is active, and for a reasonable period thereafter
  • Marketing Communications: Retained until you unsubscribe or request deletion
  • Cookies: Session cookies are deleted when you close your browser. Persistent cookies remain on your device for the period specified by the cookie (typically 30 days to 2 years)
  • Analytics Data: Aggregated and anonymized data may be retained indefinitely for business analysis purposes

When personal information is no longer needed, it is securely deleted or anonymized.

6. Data Security

We implement commercially reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

  • SSL/TLS encryption for all data transmitted between your browser and our Site
  • Secure payment processing through PCI DSS-compliant payment processors
  • Regular security assessments and monitoring
  • Access controls limiting employee access to personal information

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

7. Your Data Protection Rights

7.1 General Rights

Depending on your location, you may have the following rights:

  • Right to Access: Request a copy of the personal information we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete personal information
  • Right to Deletion: Request deletion of your personal information (subject to certain exceptions)
  • Right to Portability: Request a copy of your personal information in a structured, machine-readable format
  • Right to Restrict Processing: Request that we limit how we use your personal information
  • Right to Object: Object to our processing of your personal information for direct marketing purposes
  • Right to Withdraw Consent: Withdraw your consent at any time where processing is based on consent
  • Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights

7.2 How to Exercise Your Rights

To exercise any of these rights, contact us at privacy@iyiwear.com or hello@iyiwear.com. We will respond to valid requests within 30 days and may ask for additional information to verify your identity.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

8.1 Your California Rights

  • Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose for collection, and the categories of third parties with whom we share information.
  • Right to Delete: Request deletion of personal information we have collected from you, subject to certain legal exceptions.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt-Out of Sale/Sharing: We do not sell your personal information. However, our use of certain advertising technologies (e.g., Meta Pixel, Google Analytics) may constitute "sharing" under California law. You may opt out of this sharing.
  • Right to Limit Use of Sensitive Personal Information: We do not intentionally collect sensitive personal information as defined by California law.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.

8.2 How to Submit a CCPA Request

  • Email: privacy@iyiwear.com
  • Phone: [Your Phone Number]
  • Mail: IYI WEAR, [Your City, State ZIP], Attention: Privacy Requests

An authorized agent may submit a request on your behalf with proper documentation. We will not sell or share the personal information of consumers under 16 years of age without affirmative authorization.

9. European Economic Area Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

9.1 Your GDPR Rights

  • Right to access, correct, or delete your personal data
  • Right to restrict or object to our processing of your personal data
  • Right to data portability — receive your data in a machine-readable format
  • Right to withdraw consent at any time (where processing is based on consent)
  • Right to lodge a complaint with your local data protection authority

9.2 Legal Basis for Processing

Under the GDPR, we process your personal information based on the following legal grounds:

  • Contractual Necessity: Processing is necessary to fulfill orders and provide our services
  • Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., Site improvement, marketing, security)
  • Consent: You have given consent for specific processing activities (e.g., marketing emails, non-essential cookies)
  • Legal Obligation: Processing is necessary to comply with legal obligations (e.g., tax records)

9.3 International Data Transfers

If we transfer your personal data outside the EEA, we ensure appropriate safeguards are in place through Standard Contractual Clauses (SCCs) or other approved mechanisms.

9.4 Our Data Protection Officer

For GDPR-related inquiries, contact us at privacy@iyiwear.com. If you are unsatisfied with our response, you have the right to lodge a complaint with your local supervisory authority.

10. Children's Privacy

Our Site is not intended for children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@iyiwear.com and we will take steps to delete such information.

11. Third-Party Links

Our Site may contain links to third-party websites (e.g., social media platforms). We are not responsible for the privacy practices or content of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically.

Your continued use of our Site after any changes constitutes your acceptance of the revised Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Email: hello@iyiwear.com
  • Privacy Requests: privacy@iyiwear.com
  • Support: support@iyiwear.com
  • Mail: IYI WEAR, [Your City, State ZIP]